About

Spoiled Pink was started on a lazy summer day. A small idea that started out of a cozy home in Fort Worth Texas. "I want something different. Something easy to wear that is fashionable and fun." said owner Amy Churchill. So Amy set out on a quest to find the best styles of the fashion season in a range of prices that would be good for most everyone's pocket and easy on the eyes. Amy modeled out of Chicago, Detroit, New York and Hamburg, Germany. She has always wanted to bring her taste in fashion to Fort Worth.  Many of her girlfriends were driving to Dallas to find the "right dress for the luncheon or dinner". Spoiled Pink started with a small web store and in home trunk shows. Next, the budding enterprise led to renting space inside of one store, then another. Before she knew it, Amy was getting phone calls on Christmas eve to leave gifts wrapped on her front porch for her customer "Santas" to pick up. At that point Amy knew it was time to move Spoiled Pink out of their home and into a retail space on Camp Bowie.

Camp Bowie is a quaint shopping and dinning area here in Fort Worth. Spoiled Pink is proud to be located on the old part of the boulevard called "The Bricks". The boulevard is lined with family owned restaurants and boutiques. The bricks is where she wanted to be so we loaded up the truck... well the rest is history. For Spoiled Pink the bricks have been paved with success and Amy has opened her second store front and online headquarters in Weatherford Texas on June 15, 2008.

Amy brings her love of fashion and life to every item she brings in the store. From the Crazysticks fragrances to Betsey Johnson clothing, she hand picks every piece. "I make sure that every item looks like it would be Spoiled Pink. That the person who will own it will feel giddy inside when they look at it and look great outside when they wear it."

When customers walk into Spoiled Pink they are in for a treat at a happy place that has a helpful, bubbly, and knowledgable staff.  New goods arrive daily and the store is always changing. So it helps to be on our call list for your favorite items or wish list on the web site.